Sitewide or category sales are usually done by using a discount rule, so it can easily be set to expire. This will show the regular price, then the SALE price on the product page - nice!
BUT - the Google shopping auto feed does NOT pick up this sale price! The sale price must be included in a sale_price field.
I ended up doing this with a supplemental feed that used Google sheets, and it complained about the expiration_date field being in the wrong format (google wanted it like this: 2020-08-01T00:01:59-0800) I'm not sure if this is an issue in the auto feed, or just in the supplemental feed.
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