- Overview
- Locate Your Abandoned Carts
- Viewing A Visitor Session
- Configuring Abandoned Cart Settings
- Abandoned Cart Email Frequency
- Abandoned Cart Email Number to Send
- Abandoned Cart Email Template
- Testing Abandoned Cart Email Template
Overview
This article guides you through the process of managing abandoned carts, allowing you to view, analyze, and interact with carts left by customers on your e-commerce platform.
Locate Your Abandoned Carts
Navigate to Reports > Sales > Abandoned Carts to view various session details like Store, Last Visit, Total Items, and customer contact information if available.
To view a specific session, click "View Session."
Viewing A Visitor Session
Use this page to view the detailed information of a specific session. You can view the cart for the session (if applicable), see referrer information and track complete page view history for the session, see the specific customer and admin user account associated with a session, and more. You can also convert the cart contents into an order or quote from the visitor session.
Configuring Abandoned Cart Settings
To configure Abandoned Cart email settings, navigate to Settings > Marketing > General and enable "Send Abandoned Cart Emails." You will also need to specify a Frequency and Number to send, as described further below.
This determines whether or not emails will be automatically sent to customers who have abandoned carts. This can help to convert sales that would have otherwise been lost.
Carts are considered abandoned if there has been no activity on the session in the last 20 minutes. Abandoned cart emails are sent out in batches every quarter hour so it could take up to 35 minutes before the first email is sent.
Note: Abandoned cart emails will not be sent to a customer if that customer has placed an order in your store within the past week. This is to reduce the possibility of "spamming" paying customers.
Abandoned Cart Email Frequency
This involves specifying the time interval, in hours, between successive abandoned cart emails.
This must be set to a number greater than 0 for the emails to send, even if the number to send is set at 1.
Abandoned Cart Email Number to Send
The number of emails to send to a customer who has abandoned a cart. This will be done automatically at the interval specified in the "Abandoned Cart Email Frequency" setting.
Abandoned Cart Email Template
If you're looking for a basic Abandoned Cart email template you can use the following HTML code inside of a new email template. New email templates can be created by going to your storefront dashboard > Marketing > Email Templates > New.
<p>Thank you for visiting <a href="##SSLDOMAIN##">##STORENAME##</a>!
Did you forget something in your cart?
<a href="##SSLDOMAIN####CARTLINK##">CLICK HERE to revisit your session.</a></p>
<p>##CARTITEMSHTML##</p>
<p>If we were unable to serve you this time, please remember us in the future.</p>
<p><a href="##SSLDOMAIN##">##STORENAME##</a></p>
<p>Have a moment to help us? How might we better improve our checkout process in the future? Please let us know: ##STOREEMAIL##</p>
<p>Thank you!<br></p>
##STORENAME##
##STOREEMAIL##
##STOREPHONE##If you would like to include product images or customize the item layout further, you can replace ##CARTITEMSHTML## with the following table:
<table><tbody>
<tr>
<td> Item Number: </td>
<td> Item Name: </td>
<td> Item Image: </td>
<td> Quantity: </td>
<td> Price: </td>
</tr>
<!--CARTITEMLAYOUTSTART-->
<tr>
<td>##ITEMNR##</td>
<td> ##ITEMNAME##</td>
<td> <img width="100" height="100" src="##DOMAINNAME####ITEMIMAGEURL##"</td>
<td> ##QTY##</td>
<td><strong>##ITEMPRICE##</strong></td>
</tr>
<!--CARTITEMLAYOUTEND-->
</tbody></table>
Content between <!--CARTITEMLAYOUTSTART--> and <!--CARTITEMLAYOUTEND--> will repeat for each item in the cart.
Testing Abandoned Cart Email Templates
To fully test this, it would need to be tested "live." If you send it manually from the admin, the abandoned cart template would not contain the appropriate context to populate the merge codes. It will still send, but ##CARTITEMSHTML## would appear as is, and not populate cart items without the context of being sent in association to an abandoned cart.
You can create a new private/incognito session, log in or go to the checkout page and provide your email address, then close the window to end the session.
Remember: Abandoned cart emails will not be sent to a customer if that customer has placed an order in your store within the past week. If you've recently placed an order with your email address, you can use a fake email address, such as "emailtesting@yourdomain.com". You can close the window in the same manner, then go to Storefront > Customers and search for the fake email address you used for testing. (It should be near the top of the list without filters applied) Edit the customer > Email History > View/Edit the abandoned cart email template.
NOTE: Please allow time for the cart to be considered abandoned for it to show in the customer's email history. This could take ~35 minutes or more.