Enable customers to purchase gift certificates, which can be emailed to a recipient, and used as a form of payment on the AC storefront. Benefits: - Capture gift sales, particularly during Christmas period - Capture corporate sales (staff incentives etc) - Use certificates as sales incentives for your existing customer base. i.e. Spend $x and receive a $x certificate for your next purchase. Example: 1/ Send [GIFT CERTIFICATE EMAIL TEMPLATE] ,to [all customers that have opted in to newsletters.] AND [all customers that have not purchased for], [greater than 180 days] of [STORENAME] 2/ Bulk generate certificate codes and merge them into an offline Direct Mail piece. Unlike an existing coupon code - the gift certificate is a unique code, and a form of tender (like a credit card). It is tied to a customer account, therefore if a customer only spends a portion of their certificate the balance is retained for their next purchase.
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