This would be able to be added to your products, categories, content pages and more and allow you to get feedback from your customers, allow them to ask questions about items and more. This information can be posted (with a nice but in your face question) onto Facebook and Twitter for hopefully some great exposure. This is a popular service with millions of registered users and seems to drive content onto the site. Plus these conversations will be portable too. I am not sure if it is good for SEO however, it may run in an iframe on the page. http://disqus.com/
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