AmeriCommerce provides several Google Merchant Center feed attributes as custom product fields. These fields allow you to supplement your product feed with additional Google Shopping attributes when required.
To access these fields, navigate to Products > Edit Product > General, then scroll to the Custom Fields section.
Important: Some legacy Google Ads fields are retained for compatibility with older integrations but are no longer used by modern Google Shopping campaigns. Specifically, Google AdWords Grouping and Google AdWords Labels have been replaced by Google Merchant Center Custom Labels (custom_label_0 through custom_label_4). Most merchants using current Google Shopping or Performance Max campaigns should use Custom Labels instead. :contentReference[oaicite:1]{index=1}
Available Google Feed Fields
- Feed Age Group
- Feed Color
- Feed Condition
- Feed custom_label_0
- Feed custom_label_1
- Feed custom_label_2
- Feed custom_label_3
- Feed custom_label_4
- Feed Gender
- Feed Material
- Feed MPN
- Feed MPNStripPrefix
- Feed Pattern
- Feed Shipping Label
- Feed Size
- Google AdWords Excluded Destination (legacy)
- Google AdWords Grouping (legacy)
- Google AdWords Labels (legacy)
- Google AdWords Publish (legacy)
- Google Product Category
For a complete list of supported Google Merchant Center product attributes and accepted values, see the Google Merchant Center Product Data Specification .
For additional information about configuring Google Merchant Center product feeds, see: