Storefront > Reports > Marketing Reports

Overview

Dashboard Widgets for Marketing Visualizations

Marketing Reports

Overview

Understanding your marketing figures is a crucial part of any business. The Marketing Reports provide an overview of your marketing campaigns, sources, and sales to give you a big picture on how effective your strategies are working. These reports are filterable by date and by your stores. 

You can reach the Marketing Reports by navigating to Storefront > Reports > Marketing Reports. By default this will bring you to the Marketing Dashboard page. 

Dashboard Widgets for Marketing Visualizations

New dashboard widgets have been introduced to display visual representations of marketing data directly from the Dashboard page. These widgets serve as a quick visual overview of key marketing performance metrics without the need to generate a detailed report. The data visualizations from the legacy Marketing Reports have largely been replaced by these dashboard widgets. However, the underlying data from the legacy reports can still be accessed for more detailed filtering.

Key Dashboard Widgets for Marketing:

1. Navigate to Storefront > Dashboard.
2. Use the drop-down menu to select the Marketing view from the available dashboard layouts.
3. View the following visual marketing widgets:
   • Top Discounts – Displays performance data on discount usage.
   • Top Campaign Codes – Shows which campaign codes are performing best.
   • Sales By Traffic Source – A breakdown of sales based on different traffic sources.
   • Organic Traffic Sales – Visualizes sales driven by organic search traffic.
   • PPC Traffic Sales – Represents sales driven by paid search (PPC) campaigns.
   • Organic vs PPC Sales – Compares sales from organic and PPC traffic sources.
   • Organic Keywords Sales – Displays performance metrics for organic search keywords.
   • PPC Keywords Sales – Displays performance metrics for paid search keywords.
   • Organic vs PPC Keywords – Compares keyword-level performance between organic and PPC channels.

Note: Legacy reports are still available for easier filtering and detailed data review, but the visual elements from those reports have been replaced by the new dashboard widgets. Reports > Marketing Reports

Marketing Reports

Marketing Dashboard

The Marketing Dashboard is available in the Storefront admin site at Reports > Marketing Reports > Marketing Dashboard. This dashboard filters by the past 30 days by default but can be changed with the Starting From and Ending On fields. 

Organic Summary

This report provides information about the various organic traffic to your site. Organic traffic is traffic that you do not pay for explicitly, meaning it is not PPC or Adwords traffic. This can be from search engines or from links from other websites. Each order is tracked and gives you an idea of the number of orders and dollar amount that each organic source gives to your store.

AdCode Summary

This report provides information about sales performance for Adcodes configured for your system. You can track total sales, visits and conversion rates to see the effectiveness of each Adcode.

PPC vs Organic

This report allows you to compare the sales performance of organic traffic vs Pay-Per-Click traffic. You can see if your PPC campaigns are effective at producing a valuable return on investment. It also allows you to see which organic sources benefit from increased PPC marketing.

PPC Summary

This report gives you a breakdown of your PPC performance, broken down by source and keywords. The sources view tells you the performance of each different PPC source with sales and conversion rates to help you determine your ROI. The keywords view tells you which specific search phrases are your top performers. This helps you tailor your PPC to draw in the most customers and sales.

Coupon Code Usage

This report allows you to see which coupon codes used and the orders on which they have applied to. This allows you to see which promotional codes are the most effective in driving sales. This helps you to target your coupon discounts to maximize traffic and sales.

Product Notification Report

This report lists customers that have signed up for a product notification and have not been notified. It also shows customers that have signed up for multiple notifications and have not canceled the notifications. 

Reward Points Report

This report shows how many reward points have been earned and redeemed within the filtered time-frame by store.