Storefront > Reports > Marketing Reports
Overview
Understanding your marketing figures is a crucial part of any business. The Marketing Reports provide an overview of your marketing campaigns, sources, and sales to give you a big picture on how effective your strategies are working. These reports are filterable by date and by your stores.
You can reach the Marketing Reports by navigating to Storefront > Reports > Marketing Reports. By default this will bring you to the Marketing Dashboard page.
The following reports are available:
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Report/Dashboard |
Description |
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A quick look summary for various marketing statistics by store. |
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Provides information about organic traffic to your site. |
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Provides information about sales performance for AdCodes in your system. |
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Tracks and compares sales performance of organic traffic and Pay-Per-Click traffic. |
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Shows your Pay-Per-Click performance by sources and keywords. |
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Shows which coupon codes are being used and the orders they’re used on. |
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Shows the list of customers that have signed up for product notifications. |
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Shows how many reward points have been earned and redeemed by store. |
Note: Reports are updated daily at 12:00 AM CST. If you are testing Marketing Reports your data won’t be immediately available.
Marketing Reports
Marketing Dashboard
The Marketing Dashboard is available in the Storefront admin site at Reports > Marketing Reports > Marketing Dashboard. This dashboard filters by the past 30 days by default but can be changed with the Starting From and Ending On fields.
This dashboard provides an overview of your marketing campaigns and traffic sources by store.
Organic Summary
This report provides information about the various organic traffic to your site. Organic traffic is traffic that you do not pay for explicitly, meaning it is not PPC or Adwords traffic. This can be from search engines or from links from other websites. Each order is tracked and gives you an idea of the number of orders and dollar amount that each organic source gives to your store.
AdCode Summary
This report provides information about sales performance for Adcodes configured for your system. You can track total sales, visits and conversion rates to see the effectiveness of each Adcode.
PPC vs Organic
This report allows you to compare the sales performance of organic traffic vs Pay-Per-Click traffic. You can see if your PPC campaigns are effective at producing a valuable return on investment. It also allows you to see which organic sources benefit from increased PPC marketing.
PPC Summary
This report gives you a breakdown of your PPC performance, broken down by source and keywords. The sources view tells you the performance of each different PPC source with sales and conversion rates to help you determine your ROI. The keywords view tells you which specific search phrases are your top performers. This helps you tailor your PPC to draw in the most customers and sales.
Coupon Code Usage
This report allows you to see which coupon codes used and the orders on which they have applied to. This allows you to see which promotional codes are the most effective in driving sales. This helps you to target your coupon discounts to maximize traffic and sales.
Product Notification Report
This report lists customers that have signed up for a product notification and have not been notified. It also shows customers that have signed up for multiple notifications and have not canceled the notifications.
Reward Points Report
This report shows how many reward points have been earned and redeemed within the filtered time-frame by store.
