- Overview
- Email Alerts Overview
- Marketing Settings
- Order Notifications
- Customer Emails
- Related Articles
Overview
This article explains how to configure and manage email alerts and notifications in your store. You will learn where to locate key settings for abandoned cart emails, gift certificates, rewards, and order status notifications. By following these steps, you can ensure that your customers receive timely and effective communications based on their interactions with your site.
Email Alerts Overview
Email alerts are a powerful notification tool that help you communicate with your customers based on their on-site behavior. This feature supports various marketing and customer service scenarios.
Below is an example of a typical order notification email that a customer might receive:

Email alerts are triggered by specific events that occur in your store. You can configure these triggers in different settings areas depending on the type of notification.
Marketing Settings
- Go to Settings > Marketing.
- Locate the Abandoned Cart Email Settings section.
- Choose the email template to send when a cart has been abandoned.
- Set the frequency and number of emails to send to the customer.
Gift Certificate Triggers can also be configured in this area:
- Select Gift Certificates.
- Choose options for Purchaser, Recipient, and Recipient Email Template.

To manage Rewards Email Notifications:
- Click Rewards.
- Configure notifications for Expiring Points and Active Points.

Order Notifications
Order-related notifications are configured in the Settings > Orders section.
- Navigate to Settings > Orders.
- Under General, find or edit the Order Confirmation Email trigger.
- To send notifications for specific order statuses:
- Go to Settings > Orders > Order Statuses.
- Click the arrow icon under Actions to edit a status.
You will now see the Product Status Editor screen. Select the desired email notification to send with that specific status, then click Save.
Customer Emails
Customer-related templates, such as new registration, mailing list sign-up, and password reset emails, can be found under Settings > People.
- Go to Settings > People.
- Select the relevant email template type:
- New Registration
- Mailing List Sign Up
- Customer Password Reset

Note: To create custom email triggers, refer to the Rule Engine article for detailed setup instructions.
Related Articles
|
Check out these other articles on email templates: |
Conclusion
By setting up these email alerts and triggers, you can keep your customers informed, improve engagement, and streamline your store’s communication process. Be sure to review each notification type regularly to keep content and settings up to date with your business needs.