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Adding Schema.org / Rich Snippets to your products

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2 comments

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    Brian Gluck

    Great document for the DIYer, and even better that it is automatically included for the new responsive themes you release!

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    tnovak

    I have run into issues with google and products that are a grouping or have options where google can't see either the SKU or MPN of the option items, even if I have created inventory items for them. I can't find anywhere in the code where those could be pulled from in the variant section. I'm having to create page templates for each of these types also as google has shut one of our merchant center accounts off due to incorrect prices where they were only getting the price of the parent item and not the grouped products. I think I have that issue sorted out for grouped products, but I'm still getting the Product identifiers provided but 'identifier_exists' set to false message in MC for these products. Most of our items do not have a UPC code so I have to make sure the MPN is sent to google for each product. Having them coded correctly in the template is not an easy task now since it seems as the variants are not laid out the same as grouped items. Can you give us any tips for these types of products?

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