Brian,
I have put a request for this as well. It would be nice to have a customer rating, comments, as well as the ability to email the product page to a friend, etc. I don't know if you are subscribed to Internet Retailer Mag, www.internetretailer.com , however, they had an article on this very subject in this month's issue. They consider "social merchandising" as they call it, to be a very valuable selling tool. I know it sells products, when I shop I read these reviews all the time, and base my decisions on what I read. I use CNET.com a lot, particularly when purchasing cameras, computer accessories, phones, tvs, etc. CNET has had this for quite sometime. If you are not familiar with CNET, you may want to visit the site and peruse over the content, you will see the feature in action. Since CNET has been around for quite sometime, there is an ample history of comments for each product.
BTW, Internet Retailer is a free subscription but it is full of excellent information for internet retailers. Let me know if you get any replies to this thread. I have great interest in getting this going. Another great thing about this, is SEO. Since people are always making comments, etc. The page contents change frequently, allowing for a more detailed and frequent visits from Googlebot, and other search engine spiders. That is a little known secret, they don't even mention that in the article, but just knowing that will light a fire on getting these features.
Best Regards,
Louis
TackleToyStore.com
Best Regards,
Louis
TackleToyStore.com