KnowledgeCenter/AmeriCommerce/Driving Sales, Marketing, & SEO

Helpful Search Engine Optimization(SEO) Tools & Suggestions

Americart Support
posted this on September 05, 2012 18:25

Here is a list of AmeriCommerce compatible Search Engine Optimization Tips, Tools and Techniques you can use to easily raise the traffic level to your AmeriCommerce storefront.

Overture Inventory

See what people are searching on and you can see if you are targeting the wrong keywords.  Use this to target the most popular, most searched words, dont waste valuable SEO space on very low searched word combos.
http://inventory.overture.com

Use Custom Url Feature

There is a new feature you may play with “Custom URLS”  it really helps by allowing you to make the page appear off the root of the site, with no noise words, a highly targeted url that search engines love.  We already do a basic url rewrite like below:
http://www.yourstore.com/store/c/24-Changing-Pads-Mattress-Pads.htm
but with custom URLs it can be even simpler like:
http://www.yourstore.com/Mattress-Pads.htm 
This customer uses them in many places to promote custom embroidered hats http://www.hatcastle.com/custom-hats.html

Create Search Engine Fodder

This customer uses many good SEO techniques:
http://www.opticsbestbuy.com/Spotting-Scopes.html
Notice the text at the very very bottom….that is very very good to have and it is a spot to put text that can be not attractive or fit as well with your theme but still provide great search engine fodder.  They also place text at the top to describe their manufacturers and categories which is invaluable search engine text.  Bottom line, its all about content…more content = better rankings.

Permanent 301 Redirect ALL Old Urls

If you have old urls or changed url's, always enter an entry in our Global Redirects module to redirect all the traffic to the new url, don't lose that old pages pagerank and traffic, no matter how small.

Linx Web Browser

Fast text based browser, see and navigate your entire site text based just like the search engines do.

 

OTHER TOOLS

    • DomainTools.com
      • Reverse IP Lookup (lists all sites including microsites)
      • Report on number of IP changes for domain, changing IP many many times can dock your rankings.
    • Google Toolbar - enable pagerank display in settings to see every site's page rank and see who is doing well and who isn't
    • Google Analytics
    • Google Testing Tools
    • Yahoo Site Explorer
    • Xenu Link Sleuth – checks site for broken links
    • Rank Quest Toolbar
      • Keyword Density Reports
    • Quirk.biz
      • Backlink Checker
      • Shows robots.txt information