What is an AdCode?

An AdCode is a reference to a specific advertisement, usually a keyword or email campaign.  It shows where visitors, customers, and orders originate.  AmeriCommerce uses AdCodes to track statistics regarding your advertising campaigns.  Campaign AdCodes can be set up under Marketing > Campaign AdCodes.

How to create AdCodes

You need to create a unique identifier to name the campaign or referring source.  In our example, EMNP12007 represents email/new product/December 2007.  Add the code to your Campaign AdCode box and select the Affiliate for this code from the drop-down box.  If you do not have an affiliate supporting this campaign, the affiliate field can be left blank or changed later.

When you link an AdCode with an affiliate, AmeriCommerce will track that affiliate's performance each day through our Affiliate Campaign Report.  This information is collected and displayed graphically through our affiliate analysis on your Affiliate Console Dashboard.

This detailed analysis lets you see which of your AdCodes are most effective, saving you the money and time of unsuccessful campaigns.

Creating & Setting AdCodes through a URL

To set an AdCode on a session for tracking purposes, simply append "a=" to the querystring of the URL.  If the AdCode does not exist, it will be created automatically.  If the AdCode exists and belongs to an Affiliate, the affiliate's commissions and tracking will be automatically applied to the visitor.  Example:

http://www.yourstore.com/yourpage.aspx?a=YourAdCode