How Do I Setup Google Products Search? : KnowledgeCenter

KnowledgeCenter/AmeriCommerce/Driving Sales, Marketing, & SEO

How Do I Setup Google Products Search?

Americart Support
posted this on September 05, 2012 18:31

Navigate to Marketing -> Shopping Portals -> Google Product Search

Click the link toward the top of the page to set up your Google Merchant Account.

After setting up and logging into your Google Merchant Account, navigate to Settings -> FTP.   Set a FTP password that you will use for you Google Base Feed.

Next, navigate to Data Feeds and enter a new data feed.   Your date feed will need to have a .txt extension.   You will just need to click New Data Feed and enter a name for the data feed that you will also enter on the AmeriCommerce side.

Here is the screen you will see after you click New Data Feed where you will enter the data feed name.

After setting up your Google Merchant account, click add store feed at the bottom of the screen and enter your password and filename on the AmeriCommerce admin console.

Once you mark the feed as active, a file will be generated every 24 hours and put in your root folder of your website.   Google will pull this file everyday.

Fields that are sent to Google and where they are mapped from:

Google	AmeriCommerce	Required	Comments
link	product url	R	URL directly linking to your item's page on your website
title	product name	R
description	product long description	R
image_link	product primary image	R
product_type	product category	+
price	product base price	R
id	product id	R
expiration_date	(30 days)	+
GoogleExclude	custom field		Used to exclude an item from the google feed
shipping_weight	product weight	R*	*It is required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
brand	product manufacturer name	*
mpn	product manufacturer part number or custom field	* (2 of 3 required)
gtin	product gtin	*
availability	product stock status	R
condition	(new) or custom field		*Defaults to new unless a matching custom field is supplied.
google_product_category	custom field	R*	*Required only for products listed as apparel.
gender	custom field	R*	*Required only for products listed as apparel.
age_group	custom field	R*	*Required only for products listed as apparel.
color	product variant or custom field	R*	*Required only for products listed as apparel, and when applicable
size	product variant or custom field	R*	*Required only for products listed as apparel, and when applicable
material	product variant or custom field	R*	*Required if applicable
pattern	product variant or custom field	R*	*Required if applicable
adwords_grouping	custom field	+	Used for new Product Ads
adwords_labels	custom field	+	Used for new Product Ads
excluded_destination	custom field	+	If you are using either Google Shopping or Commerce Search and you would like to exclude the item from either of these destinations.

**NOTE** There are certain product fields that Google's product feed utilizes that do not correspond to any one specific field in AmeriCommerce (indicated in the grid above). Enter AmeriCommerce "product custom fields." So that our clients are able to utilize all available fields provided by Google to maximize their feed results we have enabled the ability to map specific custom fields to these missing attributes, and to simplify this process we now create these fields automatically for you. After setting up and saving the feed visit your any of your products currently setup in AmeriCommerce and you should see the corresponding section under the "General" tab:

As noted above. If you are using product variants the following fields can also be mapped using the following method:

Navigate to Catalog -> Variant Groups

color: Mapped to Product Variant. Variant must be called color. Required for apparel and variant products.

size: Mapped to Product Variant. Variant must be called size. Required for apparel and variant products.

material: Mapped to Product Variant. Variant must be called material. Required for apparel if applicable.

pattern: Mapped to Product Variant. Variant must be called pattern. Required for apparel if applicable.

item_group_id: Mapped to internal variant group id.

Screen shot of variant entry screen at product level. After you have set up the variant groups you can enter the product variant information under the variant/custom tab at the product level.

KnowledgeCenter/AmeriCommerce/Driving Sales, Marketing, & SEO

How Do I Setup Google Products Search?

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