KnowledgeCenter/AmeriCommerce/Driving Sales, Marketing, & SEO

Using the On-Site Banners function

Americart Support
posted this on September 05, 2012 18:24

Creating and Managing Banners

An option in the Marketing menu, On-Site Banners can be used to set up advertisement-type banners (to link to your own products, partner sites, etc) to display on your AmeriCommerce site.

Go to Marketing > On-Site Banners, and click the ( new ) button in the top right.


This will bring you to the Banner Editor to create a new banner:

The fields are:

  • Link URL: where you want it to lead to when someone clicks on the banner
  • Type: select Image or HTML
  • Image URL/HTML: whether to render out an image or a text link
    • Image: simply enter the path to the image to be displayed (can be absolute beginning with 'http://', or relative beginning with '/' for an image uploaded on your own site)



    • HTML: type/paste HTML code to be displayed. This will render inside the link tag so it's mainly for text or images. (Not intended for large blocks of static html.)

  • Alt Text: set alt text for the banner, if using Image type
  • Weight: allocate how much of the time you want this banner to be displayed compared to others in the rotation. All weights for all banners needs to add up to 100 (or close to 100)
  • Optional Link Text: This will be appended to the banner inside the link.
    • If Type is Image a <br> will be inserted before the text
    • If Type is HTML it will be inserted directly after the html (so you'll need add a space or <br> manually in your HTML)
  • Description: This is only informational to tell you what the banner is when editing.
  • Hide Banner: Takes the banner out of the rotation.

 

The main Banner Ads page has a grid that lists all of your banners.

It tells you the link for the banner, its weight, number of views and number of clicks.


To edit an existing banner, click the Edit icon (
) in the Actions column next to it in the banners list.


Displaying on your site.

 

To display your On-Site Banners, then add the Banner Ad widget to the area of your site where you want the banners to be displayed.

Go to your Active theme and go to the area you want to display the banner.

Here we'll add the Banner Widget to the Homepage.

1. Go to Themes > [Active Theme]

2. Go to the Home Page.


3. Click Widgets ()

4. Drag the Banner Ad widget from the "Available Widgets" section into one of your Widget Areas on the right into the position you want it displayed.



Important!:

Total weight for all banners should equal 100% (or close to). Multiple banners can be shown at equal intervals with equal weights adding up to 100%. Example: 3 banners are used, each one with 33.3% weight. This equals up to 99.9% (close enough).